Noobru Advantage Memory + Focus is a dietary brain supplement to enhancing cognitive performance in various ways.

Noobru has not tested their formula on any humans or animals, nor has the company conducted any clinical trials or other studies.

However, the company cites dozens of studies supporting each ingredient in Noobru Advantage. Generally, these studies show that Noobru Advantage should work as advertised because it contains the right ingredients – although the lack of dosage information makes it difficult to directly compare Noobru Advantage to other nootropics or to scientific studies.

Noobru cites this 1999 study where people took Huperzine A capsules to enhance memory and learning performance, for example. Researchers observed significant cognitive benefits by giving participants 100mg of Huperzine A per day. It’s unclear if Noobru Advantage contains the same dosage – or a higher or lower dosage.

Noobru also mentions this 2017 study on L-theanine and caffeine, one of the most popular nootropic stacks in the world. Researchers tested the stack and found that L-theanine decreased mind wandering associated with caffeine, leading to better attention among participants. In that study, researchers took a liquid formula containing 200mg of L-theanine and 160mg of caffeine.

To support the use of phosphatidylserine, Noobru cites this 2017 study showing that phosphatidylserine improved memory function of elderly Japanese participants. Researcher’s used a version of phosphatidylserine derived from soybean on 78 elderly people with mild cognitive impairment. Participants took 300mg of phosphatidylserine per day for 6 months. Researchers found that phosphatidylserine significantly improved verbal recall, memory, and other factors. Again, it’s unclear if Noobru Advantage contains a similar 300mg dose – or a much lower or higher dose.

Noobru also contains ashwagandha, an adaptogenic herbal extract that could reduce stress and anxiety while improving memory. To support these benefits, Noobru cites multiple studies. They cite this 2014 study showing that ashwagandha (also ladled as Withania somnifera) could improve performance on cognitive and motor tests in healthy humans.

Overall, Noobru cites dozens of studies supporting each ingredient in Noobru Advantage. Most of these studies test the listed ingredients on real, human subjects in a double-blind, placebo-controlled setting. The ingredients in Noobru Advantage should work as advertised to support various cognitive benefits – although we would appreciate more transparency with specific ingredient dosages.